What is SEO, or Search Engine Optimization?
SEO refers to an ongoing effort to improve your website and web page rankings in the major search engine listings. Google, Yahoo, Bing and local directories list millions of business location information, websites and web pages in their respective systems. When someone does a search for a business, service, product, or local business, the search engines or directories will list business locations or websites that are relevant to that search query.
However, where your business location or website falls among those results will depend on over 200 factors (Google) that are taken into consideration. Among the most important factors are the quality of the content on your website or web page, how reputable or creditable your site is, the quantity and quality of other websites that refer or link to your website, and the number of similar websites to yours. These are just a few of those 200 factors.
With a focus on local Geo-targeting, Nevada Web Marketing can drive visitors to your business. Normally, the focus is getting people to come to your website or business based on your local target market. But, NWM can also get your site to show in search listings outside your local area.
The major search engines, especially Google, update their ranking systems often. The complexity, frequency and purpose of their respective algorithms will have an affect on the placement of your website, as well as the other websites in the index of each search engine. It can be a challenge to stay on Page 1 of the search engines’ results pages. If you are not an experienced "SEO", it is best to have Nevada Web Marketing do this work for you for best results.
SEO is an ongoing effort. It’s necessary and recommended for you to be on an SEO Plan to maintain your rankings. SEO is geared toward the “organic” or “free” listings area of the search engines. If you want to pay to be listed, then you need to consider "PPC" or pay-per click as well as “SEM” or Search Engine Marketing, where you pay to be in the “Sponsored” section.